HIDDEN SECRETS OF BRANDING BEHIND THE LEADING COMPANIES

Branding is an art when it comes to marketing, where every modern marketer should know the tacticts behind it to hyper-growth their businesses.

 So let us see some of the companies in real time how they utilized branding to give a global reach.

 Starbucks :

 If you’ve ever bought a drink from the coffee chain you’ve probably noticed the mermaid-style fish woman in a green circle smiling back at you.

The twin-tailed mermaid was incorporated into the Starbucks logo in 1971 ‘to capture the seafaring history of coffee.

Spotify :

 Ek were randomly yelling out potential names when Ek misheard Spotify. After a quick Google search, he recognized the name was not taken and shortly after registered the domain. Ek, Now claims Spotify stems from SPOT and IDENTIFY.

Airbnb :

 If we’re objective, the new Airbnb logo looks no more like genitalia than a lowercase ‘d’, or (heaven forfend) a lowercase ‘a’.

 I suspect the real reason most people began mocking the design is that it was simply fun. It’s irrelevant, and carries with it a small victory for freedom over the power of the mighty corporation. And that, is exactly what Airbnb were aiming for.

Nest :

 It started its product line with very delicious and palatable Milk chocolate. Five logos have been created for the company so far. The logo of Nestle is one of the most recognized logos of all time. The meaning of the brand name ‘Nestle’ in German is nest. The first logo was created due to this reason only. In the year 1988, the last change to the logo was made showing worm in the beak was taken out of the mother. The blue color of the logo represents purity.

NBC :

 NBC’s logo has a couple of hidden meanings. It’s clear that it’s a peacock, but why? When the logo was developed color televisions were being introduced (explaining the rainbow of colors), and the network wanted a logo that would cause black and white tv owners to make the switch. So, they went with the common phrase (at the time), ‘proud as a peacock’, promoting that they were proud of their new color system.

WHY THE FASHIONABLE WORLD NEEDS DIGITAL MARKETING

It was amazing to see how much things have advanced in just the last few years. In the digital world the average person looks at his or her phone 150 times a day. Each time he/she looks is a Marketing opportunity. 

According to a recent research in Canada the researchers have found out that attention span for someone online right now is 8.25 seconds which is even lesser than the goldfish. So it is a good thing as the digital marketing is fast enough to keep up with the shorter attention spans using a status update, one helpful post or a responsive comment which is used to brand your products.

ELON MUSK AND IDEA OF THE LITTLE GIRL: 

Tesla Motors is known for running an Idiosyncratic marketing strategy, which means no advertising and no chief marketing officer. But recently, Tesla chief Elon Musk has agreed to adopt a marketing idea pitched by a schoolgirl from Michigan. In that email to Tesla the fifth grade school girl Bria had conveyed that "I have noticed that you do not advertise, but many people make homemade commercials for Tesla and some of them are very good. They look professional and they are entertaining. So, I think that you should run a competition on who can make the best homemade Tesla commercial and the winners will get their commercial aired. The cool part is that you still won't be taking the time and money to advertise for yourself”. Finally Elon Musk has agreed to adopt a marketing idea pitched to him by a schoolgirl from Michigan. So whatever the strategy may be if that is been the choice of the audience we should definitely dare to adapt that method at any cost. Also We should try to understand the audience better when they are in digital mode.

EVOLUTION OF DIGITAL MARKETING BUSINESS INTELLIGENCE:

Once it was published in Forbes article that “marketing and analytics go together like peanut butter and jelly.” I tend to agree. In the past 10 years, the Digital Marketing industry has been one of the earliest adopters of new BI (Business Intelligence, similar to Data Analytics) technologies that made the industry the ideal playground for innovative data technologies. 

They say Rome wasn’t built in a day – well, neither were Digital Marketing BI technologies.

BIGGEST CHALLENGES TO DIGITAL MARKETING: 

1. Security risk a big query: There may be a mighty security setup for your websites such as Firewalls and HTTPS encryption but still that was not enough as we need a good security team to identify the weakness and the reduce the risk.
                       
2.Cluttered Market: Among the billions of websites, being a brand is always a better challenge for any competitor and only with the help of SEO we need to rise but day by day the Google’s algorithm is keep on changing and its becoming a toughest business to standout.

3. Increased Ad-blockers: The growth of Ad-blocking softwares are increasing rapidly as it leaves the marketing industry to a deathtrap. Even though we use Native advertising and ask the visitors to White list the website it’s still a great sorrow for the marketers until we find a better solution.

So anything is not perfect in this digital world and everything has it’s own pros and cons where in the digital marketing world

FUTURE TRENDS IN DIGITAL MARKETING: 

EPHEMERAL CONTENT:
The idea of sharing content that disappears within 24 hours was popularized by Snapchat and adapted by both Instagram and Facebook is becoming a hot trend in today’s marketing world as the users develop an urgent mentality in their daily life and the fear of missing out keep them engaged in. This content format is popular with Millennials and generation Z. The beauty of using ephemeral content is that it’s less formal and rehearsed that allows you to connect with customers in a new way.

BLOCK CHAIN:
When we think of blockchain, most of us probably think of finance, cryptocurrencies, and digital ledgers. Google is now accepting Bitcoin payments with the Developers Payment API. Even Walmart and Barclays have also begun implementing blockchain as a tool for transaction and record keeping. So we all believe future marketing in a blockchain world will make us all better marketers.

GEOLOCATION MARKETING:
Geo-location allows us to pinpoint our customers much more effectively than ever before. Geo-fencing is a location-based digital marketing tool which allows your business to send display advertising to smartphone users in a defined geographic area. This allows your business to send ads to anyone who crosses over into that area. For example, shoppers that arrive at a mall can be targeted with ads by stores located in that mall.

INSTAGRAM STORIES:
One of the main differences between Instagram and Snapchat stories has been the lack of fun filters, geo-filters, and stickers in Instagram Stories – until recently. At the end of 2016, Instagram launched stickers, which looks almost identical to Snapchat’s stickers. You can find customizable stickers for the weather, the current time, and even your location, just like you can on Snapchat.

VISUAL ANALYTICS:
One of the most effective tools of digital marketing considered nowadays is visual analytics. Visual analytics tool has helped countless organizations to perform well when it comes to the marketing. This provide you the virtual analysis, it allows you to monitor where the user leaves, where the user has lost his interest and what are limitations of your business. 


So to the conclusion as Mark Zuckerberg stated that “drones can connect 4 billion people to the internet" so it is no surprise if the future marketing world gets interlinked with the aviation field too. Whatever the transformations may occur our soul target is the global audience where content is the king and Digital marketing will be the Masterclass business.

DIGITAL MARKETING TUTORIALS

The wait is over...

The most expected digital marketing free tutorials are ready to rock the show from tomorrow..

Kindly support me to all.....!!!

AMAZING ANDROID APPS FOR VALENTINES DAY

AMAZING ANDROID APPS FOR VALENTINES DAY

If you are lagging with a last minute gift idea or some unique way to woo your partner, then smartphone apps could come to the rescue. From a thoughtful gift to the most romantic evening, here are 10 useful and fun apps that could set you sailing for the Valentine's Day.
Still you are singles, Now might be a good time to start looking for someone which is you can use the new Google android apps can assist for Valentines Day.

The amazing apps are listed below,
1.JustWink Greeting Cards
2.POF (PlentyOfFish)
3.1-800-Flowers
4.Valentines Day Fun Facts
5.TouchNote
6.Valentine’s Day Photo Frames
7.Yummly Recipes & Shopping List
8.OpenTable: Restaurants Near Me
9.True Love Quotes 2018
10.Valentines Day Special

JustWink Greeting Cards:
Wants to expose your expressions to your life partner!!
Such a greater ways to spread love than with delightful which is digital greeting cards.
justWink lets you send personalized greeting cards that range from funny to cute to romantic to quite serious and more. Send them via Twitter, Facebook, email, and even that archaic standby that we often forget still exists — real mail!
Justwink simply and awesome animated cards.!!

POF (PlentyOfFish)
You don't have to buy a card or chocolates for anyone, and you certainly don't have to exchange sickening, lovey-dovey nicknames in public.
If you'd like to rectify that for next year, then why not sign up for POF? You can view other people's profiles, chat for free, and match with tons of singles in your area.
You can check out your matches for free and even sort them by proximity to you, last online, and more.

Feature Of POF :

•  Free to chat & match with profiles.
• Whether you're looking for a long-term commitment or just a little fun on Valentine's Day, you'll be able to find it on POF.

1-800-Flowers :

Tick all of the Valentine's Day boxes with 1-800-Flowers.com and absolutely nail the classic token of your love. The app is simple, straightforward, and you can send personalized messages and whatnot with just a few taps. It's totally rad if you're looking to say, "I put tons of effort and thought into this" without actually doing more than 2 minutes of actual work.

Valentines Day Fun Facts :

Try out the Valentine’s Day Fun Facts app for killing some time and learning some facts you can brag about in front of friends, family or your partner. The app also has some quotes and poems you can share with your loved ones.

TouchNote :

Consistently people prefer to send virtual greetings and e-cards, but Touchnote brings the same convenience to your Android device, but instead lets you send actual cards. The rates are fairly reasonable, but there can be some issues at such a busy time of the year. The delivery time for the US is around 2 days, but for other locations you should check the estimated delivery times on the app page.

Valentine’s Day Photo Frames :
If you get your life partner photo on your smartphones then you can download Valentine’s Day Photo Frames app & get to work. Its all good fun on the special day and pictures you edit using the app are sure to bring a smile on his/her face.

Yummly Recipes & Shopping List :

Yummly Recipes & Shopping List will provide you with everything you need in one place, serving as both an inspiration for your romantic dinner and a step-by-step guide to preparing it.
Even boasts filters for personalized menus or highly specific food so that you’re able to cook up something great regardless of whether your significant other is a vegetarian.

OpenTable: Restaurants Near Me

you simply don’t want to spend hours in the kitchen on Valentine’s Day, finding a fantastic place for sharing a meal with your loved one can be both simple and affordable, OpenTable promises.

Allowing you to easily book a table for two and have a great time regardless of your location.

True Love Quotes 2018 :

Love Quotes 2018 app is the most comprehensive and modern-looking mobile library of excellent quotes for every occasion and type of personality.

This True Love quotes app will deliver everything you need to have their smartphone draw a sincere smile on their face when they look at it after you first message them on Valentine’s Day.

Valentines Day Special :

Valentines Day Special is more informative than a functional valentine day app for Android. In case, you are in the search of perfect words that would melt the heart of your loved one, Valentines Day Special is the app for you. There are romantic SMS messages and love poem to impress your love with. Take exceptional love ideas from this app to impress your love with a personalized message.

Don’t wait for next year!!
You can celebrate this valentines day with this funfilled this amazing android apps.
Happy Valentines Day to all….!!

CRAZY CURRENCY BITCOIN - WILL IT RISE OR FALL

The digital gold coin on demand now that makes up the online  business is the talk of the globe now that whether investing would be safer or it would lead to some great losses. So let us have a deep insights about it in the below article,

With Bitcoin it is very easy to send and get money anywhere in the world at any given time and no need to worry about crossing borders, rescheduling for bank holidays, or any other limitations one might think will occur when transferring money.

You are in full control of your money with Bitcoin because there is no central authority figure in the Bitcoin network.

This is now became a greatest disadvantage as so many countries like Bangladesh, Bolivia, China, Ecuador, Iceland have banned the bitcoin trading as it is illegal and in some countries there are high legal restrictions to continue with the coin.

Actually Cryptocurrencies use cryptographic techniques plus distributed storage to create non-material entities that are impossible to fake and so the losses would be only due to the market trends and if you don’t understand then it would lead you to only severe troubles.

Bitcoin Rates :

        Feb 2018         -          $8,498.99

        Jan 2018          -          $13,412.44

        Dec 2017         -          $10,859.56

        Nov 2017         -          $7,131.61

        Oct 2017           -         $4,830.77

REASONS FOR THE RECENT DROPS OF THE COIN: 

India has become the latest country to have a regulatory crackdown on Bitcoin.

India treats cryptocurrency as property, so there are capital gain implications.

The best way to minimize is to buy and hold for more than a year.

It is common for people to use VPNs virtual private networks] to trade cryptocurrencies, as many exchange platforms relocated to Japan or Singapore.

China Enlists Its 'Great Firewall' to Block Bitcoin Websites

Facebook has banned ads that promote cryptocurrencies and initial coin offerings.

Even Gates and Buffet can’t buy the wholesome of the coins as they are turning up as the greatest currency.

COMPETITORS ANALYSIS:

Ethereum (ETH) - $ 807.31

Ripple (XRP) - $ 0.752

Bitcoin Cash - $996.67

The price of bitcoin slumped by 15 percent to drop below $12,000 for the first time since December 4. Ethereum, meanwhile, fell by over 20 percent to hover above $1,000 and Ripple is down 33 percent to $1.23.

CONCLUSION:
It is nothing but the high volatility, lack of obvious use, decentralized form of currency and the cybercriminals started taking advantage of the bitcoin it has become controversial money but if you undertand the algorithm of trading with the digital money called bitcoin it would surely be a CRAZY CURRENCY for everyone..!!

CLIMATE FREE GIANT DOMED CITY IN DUBAI

DOMED CITY - DUBAI:

The dream project that will feature the world’s largest mall and indoor park, as well as a theater area and wellness resorts. Which is extremely climate controlled will have the capacity to host over 180 million visitors annually.

                                                Mall of the World will be a Domed City.

Domed cities have been a fixture of science fiction and futurology since the early 20th century, and may be situated on Earth, a moon or other planet but sooner will be into reality in Dubai within 2020..

It encloses an Urban planning which is a technical and political process concerned with the development and use of land.

The largest indoor game park in the world with a dome that can be opened during the winter time, and areas for theaters, cultural events, medical tourism, and About 20,000 hotel rooms.
A giant glass dome that will house an 8-million-square-foot shopping mall & it will be the world’s largest indoor theme park.

The project's amenities will be connected by the 7-kilometer series of pedestrian promenades.

Under the Dome, the experience in the infra structure will be awesome particularly in hot summer months. In cooler winter months, some pedestrian street roofs and park domes will be retracted to allow for natural air circulation.

In Dubai where Summertime temperatures routinely exceed 100 degrees Fahrenheit, officials hope the Mall of the World will beat the heat and serve as a year-round tourist destination.

Plans for the project – which is designed to provide more options for the growing number of tourists visiting Dubai, especially during the emirate's sweltering summer months.

Which Includes,

•   100 hotels, with 20,000 hotel rooms
•   20 apartment buildings.

It will also enhance both open-air and domed walkways, plazas and bike routes, as well as bus lanes and 33 roads connecting retail, residential, office and entertainment spaces.

So let us all wait and watch the miraculous destination in dubai which surely rock the Engineering world..!!!

HAPPY SAFER INTERNET DAY 2018

Aim is to promote safe & positive use of digital technology for children & young people.

The slogan is to "Create,Connect & Share Respect" a better internet starts with you.

My resolution - I am going to shop online only on secured sites & avoid online banking on public WiFi.

Share your resolution & comments on this..!!